Is the Boss
Print Design Team were asked to produce a series of engaging, fun-yet-educational promotional on site print-concepts to support ‘Ancient Ocean’s – an exhibition surrounding the Jurassic Seas, at 12 key Sealife locations. This ran alongside the release of the box-office hit Jurassic World.
The ‘Ancient Ocean’s project was certainly challenging given the 3 week lead time for delivery. We proposed and delivered a multi-medium approach throughout the centres to capture the attention of their audiences – the visitors being made up predominantly of families with children. Project requirements across 12 locations, including:
Backdrops & Displays
POS literature & Posters/Signage
Printed Promotional Goods
Giant cut-out ‘characters’ from the Movie such as the ‘Mosasaurs’.
We had the pleasure of re-creating the magic of the Jurassic Park movies – of course still keeping in-line with the Sealife Centre brand guidelines and their ethos of learning through interactive experiences.
The message was to be informative, with education at the forefront, presented with an exciting and dramatic ‘Hollywood Movie’ style theme.
We say: WOW, this was a high-pressure project but so much fun to be involved with – The giant Mosasaurs is one character we won’t forget in a hurry.